We automate order entry for food distributors

Asakana automates manual workflows across messages, spreadsheets, paperwork and existing systems without changing how your team works.

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More software doesn’t mean less manual work

Food distributors still rely on texts, calls, spreadsheets, and paperwork to run their businesses.

Even when companies invest in new software, sales reps and admin staff are reluctant to change how they work. So the software goes unused, and the manual work remains.

A printed invoice marked up by hand with returns, shortages and damaged itemsAn order spreadsheet with quantities and notes typed in by handA customer's order sent as a photo of a handwritten note in a text message

Automation that works the way you do

Keep your workflow

Your team keeps using the channels they know, and your customers keep ordering the way they always have.

Get the details right

We understand customer-specific habits, shorthand, and exceptions with high accuracy.

No new software to learn

Asakana works behind the scenes with your existing tools and systems.

How do we make it possible?

#5Chicken breast 10 lbShort 2
#15Large eggs 15 dzDamaged
#27Black beans 6/#10Return
#30Hamburger buns 12 ctShort 2

How do we make it possible?

01

Read messy information

Spreadsheets, PDFs, handwritten notes, and messages.

#5Chicken breast 10 lbShort 2
#15Large eggs 15 dzDamaged
#27Black beans 6/#10Return
#30Hamburger buns 12 ctShort 2
02

Understand your business

Customer habits, product shorthand, and unwritten rules.

Golden Bay Sushi

Same as last Friday, plus 2 cs hamachi pls

What Asakana knows about Golden Bay Sushi
Habit“Same as last Friday” is order SO-78211
Shorthand“AC” means Albacore Tuna
RuleSalmon is always skin-on
RuleText before substituting uni
03

Connect to your systems

Work directly with your existing ERP and tools.

That’s how we automate workflows across your business

FAQ

  • No behavior change: New systems in food distribution fail because staff will not use them. Asakana works behind the scenes, inside the tools you already have.
  • Your reps should talk with customers: Online stores cut reps off from their customers and weaken the relationship. Your reps keep calling and texting. We do the back-office work behind those conversations.
  • Complexity is our appetite: Whatever the format, however siloed the work, we learn it in detail and take it over.

Email, phone calls and voicemail, text messages, WhatsApp, WeChat, and the free-text orders your reps type up. Asakana puts all of them into one order workflow.

Yes, including a wet order sheet you can barely read. Standard OCR fails on those. Our AI is trained on messy handwritten notes.

We backtest your cases thousands of times to make sure we do not make a single mistake. For each incoming order message or handwritten note, we read that customer's order history, message history, shorthand, and your product catalog just as your best sales reps would. Mistyped SKU codes, misspelled product names, and different languages are seamlessly handled by our proprietary AI search. This system is built by a senior AI research engineer who built the Gemini model. No other vendors have this level of accuracy.

Yes. Asakana connects to most ERPs, new and old. If your ERP has an API, we connect to it. If it does not, we build the connection.

Your data is yours. We only process it. We do not share it or sell it, and we know that doing so would end our standing in this industry. Trust comes first.

Let’s talk about your operation

Tell us what’s slowing your team down. We’ll explore what Asakana can automate together in 15 minutes.